The SaaS industry has seen many waves in terms of distribution channels and growth funnels. While sales-led products drove the first wave, the industry also experienced conventions in distribution in terms of marketing-led products (inbound funnels), and the most recent product-led motion, wherein the product itself is becoming a vehicle of acquisition, activation and revenue. Recommended AI: "Bitcoin Has No Intrinsic Value". Then What Gives Bitcoin Value? Hiver foresees that the next trend in SaaS product distribution will come from community-led products where companies acquire/nurture media outlets and community publications, to directly connect with their target segments.